Why Buy Custom Lures? | Custom bass jigs

I was recently asked if custom lures were better than brand name lures, and if so, why.

For me, quality is a big issue. While custom bass jigs may cost you more than store bought ones, they will most likely be of better quality.

Another reason is just as the name says: Custom. With a lot of custom lure companies, you can order custom lures. Say you just can't find the color you want on their site. Some companies will make that color for you.

The last, and I think one of the most important reasons now days, is to support small businesses and American made lures. Look at almost any store bought lure and you'll most likely find Made in Japan, China, etc. or Assembled in Mexico, etc.